Automating 'Follow Company' Action via API

I am exploring ways to automate some of the processes we currently handle manually through the Companies House portal. Specifically, each of my colleagues logs into the portal, searches by company name, and then ‘follows’ the company to receive updates. We want to automate this process to enhance efficiency but aim to do so using the existing built-in notifications system rather than setting up a bespoke VM/streaming API automation.

From what I’ve gathered, there doesn’t seem to be a direct endpoint in the API documentation that supports the ‘follow company’ action. Has anyone tackled this sort of automation before, or could provide any guidance on where I might find more information on this functionality? Or perhaps someone has implemented a workaround using the existing API endpoints?

Thanks in advance for any help or pointers you can provide.